1. Make Yourself a “Smack-in-the-Forehead” Obvious Fit
When you apply for a job via an online application process, it’s very likely that your resume will first be screened by an applicant tracking system and then (assuming you make this first cut) move onto human eyeballs. The first human eyeballs that review your resume are often those of a lower level HR person or recruiter, who may or may not understand all of the nuances of that job for which you’re applying.
2. Remember That Your Resume (and LinkedIn Profile) Is Not a Tattoo
Yes, your new resume is lovely. Your LinkedIn profile, breathtaking. However, if they don’t position you as a direct match for a particular role that you’re gunning for, don’t be afraid to modify wording, switch around key terms, and swap bullet points in and out. Your resume is not a tattoo, nor is your LinkedIn profile. Treat them as living, breathing documents throughout your job search (and career).
3. Accept That You Will Never Bore Anyone Into Hiring You
Don’t get me wrong—you absolutely must come across as polished, articulate, and professional throughout your job search. However, many people translate this into: Must. Be. Boring.
Wrong, wrong, wrong. Realize that few people get hired because they had perfect white space on their cover letters, memorized all of the “correct” interview questions or used incredibly safe, common phraseology (i.e., clichés) throughout their resumes. All of this correctness is going to make you look staged and non-genuine. Instead, give yourself permission to be both polished and endearing. Memorable, likable candidates are almost always the ones who go the distance.